Throughout July Campaign Collective joined over 36 charities in ceasing spend on Facebook in protest at the platform’s failure to address hate speech.

To keep the pressure and momentum on social media platforms, the Third Sector Social Media Working Group has been created to review ethical social media and marketing practices and policies.

Charities and non-profits use social media for fundraising, relationship-building, raising awareness of key issues, supporting their services, providing vital and trusted information and more.

We are working together to develop longer-term recommendations for real and meaningful changes to ensure these platforms do not support, or provide a place for, online hate which causes real harm to real people.

As part of investigating potential platform changes, we are currently looking at: the experience for our beneficiaries, staff and volunteers on social media and their involvement in shaping this project; ethical partner policies for the sector and the impact on wider fundraising; existing data and information on the impact of hate speech on mental health; and ethical marketing practices for the sector.

Our power comes from working together.

We aim to produce a collective proposal of clear and concise changes that will benefit the communities we serve at large, and to make recommendations to social media owners, policy makers and the wider public by the end of the year.

Campaign Collective Members are supporting the group with communications and public affairs advice.

If any charity communications practitioners would like to join our growing group or find out more, please email charities@charitycomms.org.uk. Follow on Twitter @CharityAgstHate.


Campaign Collective

Campaign Collective is a social enterprise helping charities, social enterprises, public service organisations and other campaigners benefit from affordable professional communications advice and support. With all Members having over ten years experience in a range of communications skills, the Collective helps organisations create, build and deliver effective marketing campaigns. Profits are used to subsidise support for micro charities and community organisations as well as help develop the next generation of communications professionals. Visit campaigncollective.org for more information.

Leave a Reply

%d bloggers like this: