Ethical Practice Policy

Campaign Collective seeks to uphold the highest standards of ethical practice. And we expect the same of the people we work with.

In addition to abiding by the PR & Communications Association’s Professional Code of Conduct, all Members, Associates and Clients agree that in all work and campaigns:

  • People will be treated with dignity and respect regardless of race, nationality, gender, sexual orientation, gender reassignment, disability and/or age.
  • At all times people’s feelings will be valued and respected. Language or humour that people find offensive will not be used, e.g. sexist or racist jokes or terminology which is derogatory to someone with a disability.
  • No one will be harassed, abused or intimidated on the ground of their race, nationality, gender, sexual orientation, gender reassignment, disability or age. Incidents of harassment will be taken seriously.

We also pledge not to work with other organisations that contravene the equal opportunities statement above and/or that:

  • Promote alcohol, nicotine, cannabis or recreational drugs.
  • Manufacture whole or strategic parts of weapons systems and weapons platforms.
  • Actively support regimes with a poor record of human rights and/or fail to have a human rights policy in place.
  • Have a harmful effect on their employees, such as a poor health and safety practices, or companies with evidence of abusive employment practices or which discriminate or punish trade union membership.
  • Have breached environmental protection legislation or make significant contributions to carbon emissions, carbon intensive mining (e.g. tar sands, uranium) or chemicals of concern (e.g. pesticides and ozone depleting chemicals).
  • Produce, manufacture or use commodities (such as cotton, timber, soya, palm oil or cattle) without sufficient processes in place to ensure their activities do not contribute to significant or unmitigated deforestation, significant biodiversity loss, or harm to the environment or communities.
  • Manufacture products or ingredients that have been tested on animals (with the exception of medical trials where no viable alternative can be found).
  • Do not respect the five freedoms of animal husbandry (freedom from hunger and thirst; discomfort; pain, injury and disease; behave normally; fear and distress) and/or manufacture or sell fur products, that are not a by-product of the meat industry (e.g. wool or leather).
  • Create pornographic or violent media.
  • Market breast milk substitutes and have failed to commit to adopting industry leading marketing practices (such as those defined under the World Health Organisation’s International Code of Marketing of Breast-Milk Substitutes).
  • Operate poor business practices that cause harm to society or their employees that have not already been captured under other criteria (such as predatory lending and high interest rate lenders which have demonstrated poor business practices).

This policy is reviewed by Members every two years.


Get in touch to find out more.

Page last updated 15 July 2022.