Campaign Collective seeks to uphold the highest standards of ethical practice. And we expect the same of the people we work with.
In addition to abiding by the PR & Communications Association’s Professional Code of Conduct, all Members, Associates and Clients agree that in all work and campaigns:
- People will be treated with dignity, fairness and respect. We will not discriminate on the basis of any of the nine protected characteristics set out in the Equality Act 2010: age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation
- Discrimination, harassment, bullying, abuse, victimisation or intimidation will not be tolerated
- Discriminatory, derogatory, demeaning or otherwise offensive language or humour will not be used
- We will seek to ensure our communications are inclusive and accessible and do not perpetuate harmful stereotypes or discrimination
- Communications will be honest and transparent. We will not knowingly create or distribute false or materially misleading information or misrepresent evidence, research or statistics
- Where artificial intelligence (AI) is used in our work, there will be appropriate human oversight and it is used as a tool rather than a substitution. We will consider accuracy, confidentiality, copyright and privacy and will not knowingly use AI to create deceptive or misleading content.
We also pledge not to work with other organisations that contravene the equal opportunities statement above and/or that:
- Promote alcohol, nicotine, or illegal recreational drugs.
- Manufacture whole or strategic parts of weapons systems and weapons platforms.
- Actively support regimes with a poor record of human rights and/or fail to have a human rights policy in place.
- Promote discrimination, hatred or violence against people because of their identity or protected characteristics.
- Have breached environmental protection legislation or make significant contributions to carbon emissions, carbon intensive mining (e.g. tar sands, uranium) or chemicals of concern (e.g. pesticides and ozone depleting chemicals).
- Produce, manufacture or use commodities (such as cotton, timber, soya, palm oil or cattle) without sufficient processes in place to ensure their activities do not contribute to significant or unmitigated deforestation, significant biodiversity loss, or harm to the environment or communities.
- Manufacture products or ingredients that have been tested on animals (with the exception of medical trials where no viable alternative can be found).
- Do not respect the five freedoms of animal husbandry (freedom from hunger and thirst; discomfort; pain, injury and disease; behave normally; fear and distress) and/or manufacture or sell fur products that are not a by-product of the meat industry (e.g. wool or leather).
- Create pornographic or violent media.
- Market breast milk substitutes and have failed to commit to adopting industry leading marketing practices (such as those defined under the World Health Organisation’s International Code of Marketing of Breast-Milk Substitutes).
- Operate business practices that cause significant harm to individuals or society, such as exploitative or predatory lending.
Political independence
Campaign Collective is independent of all political parties and individual political figures.
We may work on campaigns that seek to inform or influence public policy, legislation or public debate where they are consistent with our values and ethical standards, but we do not work on behalf of political parties, election candidates or individual politicians.
Our involvement in any campaign does not constitute support for or affiliation with any political party or political figure.
This policy is reviewed by Campaign Collective Members at least every three years and may be updated sooner where changes in legislation, professional standards or emerging ethical issues require it.
Page last updated October 2026.