How effective are awareness days? Advice and tips from Louise Akers

Campaign Collective Member Louise Akers appeared as a guest speaker at the PRCA Charity and NFP Group event, “Awareness days, weeks and months: what works?” on Thursday 15 September. The webinar, which welcomed around 100 attendees, set out to address the pertinent topic of awareness days and how useful they are for charities and not-for-profit …

Communications industry urged to take positive social action

The communications and marketing world has been urged to have a positive social impact during the COVID-19 pandemic. While it’s generally business for usual for Campaign Collective, which already operates on a remote working model, Simon Francis, Founder Member of Campaign Collective and Chair of the Public Relations & Communications Association Council, said: As the …

Communicating Causes book launched

Former UN Secretary General Kofi Annan’s prediction that the 21st Century would be the “era of the NGO” is an appropriate starting point for Communicating Causes – an all encompassing new book on the state of campaigning in the charity sector. Dr. Nicky Garsten and Prof. Ian Bruce’s compilation of essays on how public relations …

Masters degree apprenticeship under development

A consultation designed to develop a new masters-degree level communications apprenticeship closes soon. The new apprenticeship standard will sit alongside the already approved “level 4” apprenticeship in public relations and communications, approved by the Department for Education earlier in the year. With the Apprenticeship Levy now in force for larger employers, the new apprenticeship is responding …