The site and its social channels, which feature news about issues that matter and campaigns that make a difference, have received more than 1.3m content views since launch.
The Rooftop audience is made up of around 80% women and predominantly 25-65 years old. Engagement rates on social media also out perform other media channels, with posts seeing engagement rates of 14% or more.
To help support The Rooftop further, sponsorship options have been launched aimed at organisations that share The Rooftop’s vision of a more positive news climate. A Raisely crowdfunder has also been set up so the public can chip in to help grow The Rooftop’s audience.
Simon Francis, Founder Member of Campaign Collective, explains:
There is only so much we can do alone. The first three months of operation has demonstrated the value of The Rooftop and the support for it from the public and the sector.
But if we really want to celebrate the hundreds of positive charity and campaigner stories we get, we need to work with others.
Our range of sponsorship options will help us achieve more than we can just by using the profits from Campaign Collective to fund The Rooftop.