Charity and campaigner news will get a new home from 14 September with the launch of The Rooftop.

The website, Facebook page and News From The Rooftop group will help charities and campaigners connect with the general public and get their positive stories heard in what is often a negative mainstream media climate.

Funded by social enterprise Campaign Collective, the site will feature an upbeat story everday about the positive change that charities, social enterprises, universities, trade unions and the public sector are making to the world.

Simon Francis, Founder Member of Campaign Collective, said:

One of the biggest challenges that we as campaigners face in trying to create a better society is getting our voices heard.

Let’s face it, existing media outlets are either reluctant to cover this kind of news or just don’t have the space.This means positive stories don’t get noticed and the public don’t hear about the amazing work of campaigners.

The Rooftop is here to change that. Unashamedly upbeat, this new and innovate media outlet will celebrate the best of campaigners’ achievements and promote them directly to the public online and via our Facebook page and group.

The Rooftop soft launches at the Social Enterprise World Forum in Edinburgh on 14 September and the team will spend the next month building up an initial audience before a formal launch later in 2018.

The Rooftop’s branding has been developed by Open Agency and the website by Karen Stewart. Nikki Anderson, Client Services Director at Open, commented:

We were so delighted to be asked to develop the brand for this pioneering initiative.  So many of our charity clients are doing such incredible work, but sometimes in a very cynical world, this gets lost. Now’s the time to change that.

 


Campaign Collective

Campaign Collective is a social enterprise helping charities, social enterprises, public service organisations and other campaigners benefit from affordable professional communications advice and support. With all Members having over ten years experience in a range of communications skills, the Collective helps organisations create, build and deliver effective marketing campaigns. Profits are used to subsidise support for micro charities and community organisations as well as help develop the next generation of communications professionals. Visit campaigncollective.org for more information.

4 Comments

The Rooftop generates 83,000 views in first week - Campaign Collective · 21/09/2018 at 07:39

[…] Rooftop, which was launched a week ago to cover issues that matter and campaigns that make a difference, has covered positive stories from […]

Support equality through business this Social Saturday - The Rooftop · 13/10/2018 at 07:05

[…] Marketing social enterprise Campaign Collective provides the funding which enables The Rooftop to operate. […]

Public lacks sources of good news - Campaign Collective · 15/10/2018 at 07:37

[…] problem, social enterprise Campaign Collective launched a new media outlet – The Rooftop –  a month ago to provide the public with a daily dose of positive […]

The Rooftop hits 1.3m content views in first quarter - Campaign Collective · 13/12/2018 at 09:11

[…] months on from the launch of The Rooftop – providing a daily dose of positive news worth shouting about – and […]

Leave a Reply

%d bloggers like this: