New figures from Sapio Research show that almost a third of charities have concerns about using original market research to build campaigns or inform strategy, suggesting that too many communications plans are built on intuition alone.

To help not-for-profits make more of data, the PRCA Charity & Not-for-Profit Group have announced an event to explore current trends in research.

The event will also debate how new developments in Artificial Intelligence (AI) could revolutionise campaigning, by predicting an audience response to a message before it lands.

The event will see Campaign Collective Associate Jane Hales from Sapio Research and Stu Youngs an AI pioneer from Texture debate how not-for-profits need to take another look at their use of research.

To register for the event, visit the PRCA website.

Featured image by Flickr/alansimpsonme

Campaign Collective

Campaign Collective is a social enterprise helping charities, social enterprises, public service organisations and other campaigners benefit from affordable professional communications advice and support. With all Members having over ten years experience in a range of communications skills, the Collective helps organisations create, build and deliver effective marketing campaigns. Profits are used to subsidise support for micro charities and community organisations as well as help develop the next generation of communications professionals. Visit for more information.

1 Comment

State of research in not for profits revealed – CAMPAIGN COLLECTIVE · 11/09/2017 at 08:49

[…] Developments in artificial intelligence as well as traditional primary research can now help charities understand audiences better than ever, meaning a better donor experience and more effective campaigning. […]

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