Collective annual report published

The second Campaign Collective annual report has been published outlining the success of the agency in the year to 31 July 2017.

The report shows an income of almost £200,000 – up 74% on the previous year – generated by 21 campaigns for clients such as Power to Change to Brathay Trust.

Since launch, The Collective has been shortlisted for three “Charity Times” Awards for client campaign work, a Public Sector Communications Award and named as one of PR Week’s “Agencies to Watch” in 2017.

The approach of the agency led the Collective to be shortlisted as a communications Ethical Champion and one of the Founder Members, Simon Francis, was named as the 8th most influential charity comms professional in PR Week’s “PowerBook.

Simon Francis commented:

At our core we are a business designed to provide affordable marketing support to our clients. Our business model means we can benchmark our day rates to be less than half that of our non-social-enterprise rivals.

This means that the clients who retain the Campaign Collective directly benefit from reduced rates. We therefore estimate that we have saved our clients an estimated £80k in our first financial year.

Even before we have generated excess profit, we have also started to fulfil our additional social purpose goals through pro-bono time-based activity.

Social purpose activity delivered in 2017/18 is also detailed in the report and includes:

  • Support for micro charities and start up campaigners. Including participation in the Campaigners’ Forum discussion group / event to provide advice, pro-bono crisis support for a small London charity, facilitating PRCA Charities Group events, provision of free advice to campaigners and social enterprises on General Election rules and regulations.
  • Supporting the next generation of communications professionals. Including developing two apprenticeships in communications alongside the PRCA and 30 other employers, delivering talks to university students and providing advice to new entrants into the industry.

The Annual Report reveals that for 2017/18 up to £7,000 will be available in cash to support meeting the social purpose objectives of the agency. Details of social purpose plans will be revealed towards the end of 2017.

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