The Council acts as a steering group and advisory board for the Public Relations and Communications Association (PRCA) and provides thought leadership to the profession.
Tom York, Member of Campaign Collective, explained that if elected he will focus on wellbeing and HR issues:
If elected as a Council Member I will focus on ways in which the industry can improve mental health awareness and understanding. I will also look to explore ways the profession can increase workplace diversity and encourage more PR and communications practitioners to broaden their skill sets to deliver even better results.
The PRCA provides a hugely valuable service to the profession and the Council in particular has an especially important role to play in such times of growth and change.
Tom has worked in communications for 10 years, agency side and in-house, running multidisciplinary campaigns for the National Apprenticeship Service, Microsoft, Royal Mail Group, the Skills Funding Agency and WorldSkills UK. Before that he worked as a news reporter at Newsquest South London, and still pens articles for titles such as the Wimbledon Guardian and Gay Star News.
Simon Francis, Co-Chair of the PRCA’s Charity & Not-For-Profit Group, commented:
The PR and Communications Council plays a vital role in setting the agenda for the profession. Tom’s experience and passion for improving mental health awareness and campaigning on often under-reported issues means he’d make a great addition to the Council. I would urge PRCA members to #VoteForTomPRCA
The PR and Communications Council election is open now and every member of the PRCA is invited to vote. The election will be open until 17:00 Thursday 3rd November.