Organisations with limited marketing budgets can now access affordable marketing opportunities on The Rooftop – the home of positive news – and across The Rooftop’s social media channels.
The Rooftop, set up by social enterprise Campaign Collective’s social purpose fund in 2018, has launched a new set of sponsorship packages to help smaller organisations and individuals whose voices are largely neglected by the mainstream media, to share their inspiring stories and achievements.
Simon Francis, Co-Founder of Campaign Collective, and Editor of The Rooftop, said:
“As a social enterprise, Campaign Collective’s profits provide support to micro charities and community organisations. We launched The Rooftop to provide a daily dose of good news and address the lack of positive news stories that are in the mainstream media.
“The Rooftop now has a reach of over 500,000 weekly views across our site and social media channels which means sponsored content that will reach wide audiences, the majority of whom have an interest in charitable causes and social issues.
“The new sponsorship packages are a beneficial and affordable way for organisations to get their campaigns more traction in the public eye, or boost donations to their cause, by promoting their work directly to an active readership that is already engaged in these topics.”
The new ‘Campaign of the Week’ sponsorship packages range from ‘Basic Campaign Partner’ where an organisation can pay £350 for promotion across The Rooftop website and social channels for one week, up to ‘Rooftop TV Partner’ at £5,000, where an organisation will be promoted as the sponsor of a 10-episode series of Rooftop TV.
Buying a sponsorship package with The Rooftop will allow organisations to position themselves alongside positive news stories about charities, public sector organisations, social enterprises, community interest companies, and trade unions. With a wide reach, Campaign of the Week will give partners access to The Rooftop’s extensive audience base.