Campaign Collective has been shortlisted for the Charity Times Cross-sector Partnership of the Year Award, together with Brathay Trust and the National Apprenticeship Service, for jointly delivering the Brathay Apprentice Challenge – the nation’s search for the apprentice team of the year.
The Brathay Apprentice Challenge sees teams of apprentices from across the country compete in a series of work-related challenges to develop teambuilding, leadership, logistical and communications skills and also engage with young people and employers, promoting the benefits of apprenticeships.
Members of the Collective have been working with Brathay Trust and the National Apprenticeship Service to support and deliver the Challenge since its inception in 2012.
As part of the 2016 Challenge, apprentice teams used toolkits created by Collective Members to reach out to young people to discuss apprenticeships and recruited over 400 new employers to offer apprenticeships. Teams also reached out to their local communities, delivering 45 community projects to benefit young people.
Simon Francis, Campaign Collective Founder Member and Joint Chair of the PRCA’s Charity and Not-For-Profit Group, said:
We are incredibly proud to be shortlisted for a Charity Times Award with Brathay Trust and the National Apprenticeship Service for our partnership work on the Brathay Apprentice Challenge.
We maximise every stage of the Brathay Apprentice Challenge for its awareness-raising potential and transform it into compelling content for traditional and social media platforms to reach wider employer, parent and public audiences.
Recruiting more than 400 new employers to offer apprenticeships this year – as well as achieving high levels of media coverage and social media engagement – show just how valuable the Challenge has become as a campaigning tool to inspire young people and employers about apprenticeships.