Campaign Collective launches

A new social enterprise has launched to help organisations delivering a public benefit gain access to affordable professional communications advice and support.

Campaign Collective is offering affordable, professional communications and marketing advice and support to organisations who deliver a public benefit.

The Collective will focus on clients in the charitable and not-for-profit sectors, helping them to create, build and deliver successful marketing campaigns and is the brainchild of Members including Simon Francis, Sarah Colombini and Heather Rogers.

Together, they chalk up over 30 years of experience working for the likes of Anchor Care Trust, Apprenticeships, Department for Education, the Edge Foundation,  WorldSkills, Royal Voluntary Service, Department for Communities and Local Government and UK Visas and Immigration.

They are joined by a nationwide network of award-winning Members experienced in a range of communications skills from branding and public affairs to advertising and social marketing. Experts joining the Collective include marketeers behind NHS Blood & Transplant, TV Licensing and Royal Mail campaigns.

Founding clients include leading youth development charity, Brathay Trust, and the US-based language learning foundation Chinese Character A Day.

Profits from the Collective will be used to subsidise micro charities and community organisations’ campaigns as well as help develop the next generation of communications professionals through mentoring, advice and training.

Founder Member and Joint Chair of the PRCA’s Charity and Not-For-Profit Group, Simon Francis, said:

“The traditional marketing agency set up and fees tend to be out the reach of smaller charities and social enterprises. We wanted to change that. We’ve brought together a group of experienced communications professionals – and ensured access is affordable, nimble and accessible.

“As a social enterprise itself, Campaign Collective understands how the not-for-profit sector works and our clients can be confident that we’re not just in it for the money. Any profits we make are put back into helping very small charities and supporting people on the first rung of the PR and marketing ladder.”

Experienced campaigners interested in becoming Members of the Collective can visit campaigncollective.org/our-members/ and micro charities interested in signing up to be beneficiaries of the Campaign Collective’s social purpose programme can visit campaigncollective.org/our-social-purpose.