One of the biggest challenges that we as campaigners face in trying to create a better society is getting our voice heard.
At the Campaigners’ Forum in March 2018, we heard from countless organisations that there are not enough media outlets prepared to cover good news.
In addition, in the Shiela Mckechnie Foundation “Social Change Project” report, the researchers found:
Digital technologies have made it easier to access information, but far harder to distinguish truth from ‘fake news’. In a ‘post truth’ world, where experts are derided merely for being experts civil society is not immune to challenge.
Media stories… have dented public confidence in charities.
Let’s face it – existing media outlets are either reluctant to cover positive charity and campaigner news or just don’t have the space.
This means campaigners’ voices go unheard, positive stories don’t get noticed and the public don’t hear about the amazing work of campaigners.
Yet, there are millions of people in the UK alone who want to hear about progressive campaign successes or how they can take action.
In addition, there are many in the centre ground who no longer hear about the work of charities as they are seen to be the preserve of the left.
Members of social enterprise marketing firm Campaign Collective have developed a way to tackle this problem and give campaigners their voice back.
We aim to soft launch at the Social Enterprise World Forum in Edinburgh on 14th September, before a wider roll out before the end of 2018.
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