One of the biggest challenges that we as campaigners face in trying to create a better society is getting our voice heard.
At the Campaigners’ Forum in March 2018, we heard from countless organisations that there are not enough media outlets prepared to cover good news.
In addition, in the Sheila Mckechnie Foundation “Social Change Project” report, the researchers found:
Digital technologies have made it easier to access information, but far harder to distinguish truth from ‘fake news’. In a ‘post truth’ world, where experts are derided merely for being experts civil society is not immune to challenge.
Media stories… have dented public confidence in charities.
Let’s face it – existing media outlets are either reluctant to cover positive charity and campaigner news or just don’t have the space.
This means campaigners’ voices go unheard, positive stories don’t get noticed and the public don’t hear about the amazing work of campaigners.
Yet, there are millions of people in the UK alone who want to hear about progressive campaign successes or how they can take action.
In addition, there are many in the centre ground who no longer hear about the work of charities as they are seen to be the preserve of the left.
Members of social enterprise marketing firm Campaign Collective have developed a way to tackle this problem and give campaigners their voice back.
Unashamedly upbeat, The Rooftop is a new media outlet and social media presence designed to provide the public with a daily dose of positive news.
In its first year, our data shows that articles have been viewed 5.1m times, with some weeks averaging an audience of almost 200,000. When compared to other media outlets, more people have heard from The Rooftop in some areas of the country, such as Scotland, than they have established brands such as Capital Radio and Snapchat.
The Rooftop covers the positive impact of social enterprises, great charity campaigns, exciting developments from local government, trade union victories in the workplace and ground-breaking research by universities.
But we need to do more. The scale of the problem is vast and we have limited resources.
Of course, if you’re so minded you can support our quest to bring more good news to the masses financially.
But the easiest way to support is to spread the word. It’s free, easy and takes seconds – just join the Facebook page and share our inspiring stories. For more information on submitting news, email firstname.lastname@example.org.