Image of building lit up in green to mark Liver Cancer Awareness Month

Can awareness days help you achieve your campaign goals?

Campaign Collective member, Louise Akers, has extensive experience working with charities to help them achieve media cut through and reach their target audiences. We asked Louise to share her advice and expertise on how to make awareness days work for your campaign: “There are now hundreds of awareness days, weeks and months, and charities and …

World Menopause Day 2024 - Menopause and Menopause Hormone Therapy

International Menopause Society empowers women to make personal menopause choices

The International Menopause Society (IMS) has published a pivotal paper to mark World Menopause Day 2024 aiming to address the current debates surrounding menopause management and controversies surrounding menopause hormone therapy (MHT). The paper notes that in recent years, menopause has garnered unprecedented attention in popular media in many countries. While this is a positive …