Image of building lit up in green to mark Liver Cancer Awareness Month

Can awareness days help you achieve your campaign goals?

Campaign Collective member, Louise Akers, has extensive experience working with charities to help them achieve media cut through and reach their target audiences. We asked Louise to share her advice and expertise on how to make awareness days work for your campaign: “There are now hundreds of awareness days, weeks and months, and charities and …

Image of hands holding a green ribbon to make Liver Cancer Awareness Month

New data show liver cancer cases continue to rise in England

Liver Cancer UK, part of the British Liver Trust, is calling for urgent action as new NHS data reveal a 5.4% increase in liver cancer incidence across England. The new data show that new cases of liver cancer grew from 7,672 in 2020 to 8,085 in 2022 which included 4,700 new cases in males and …