Nicola has 20 years’ experience of managing PR in the public and private sectors, working in-house for a range of government organisations in the skills sector and the NHS. She has also worked in branded consumer PR for SmithKline Beecham and began her career as an editorial assistant and runner for Macmillan Publishers.
Leading national PR strategy for the Skills Funding Agency, National Apprenticeship Service and National Careers Service she has most recently worked on integrated, cross government campaigns to promote youth employment, parity of esteem for Further Education and led PR campaigns for National Apprenticeship Week 2015 and 2016.
Nicola’s specialisms include creative writing and building campaign PR strategy. She has extensive expertise in speech writing, ghost-writing, CEO communications coaching and editing corporate documents.
As well as working on high profile government campaigns, Nicola launched the first cycling paramedic in the City of York and today supports international shark and marine conservation through Sharkservation, which campaigns on issues facing the world’s oceans and marine life.