Media and communications are an essential part of charity campaigning, even during elections.
What you can do
- Issue press releases and statements to the media.
- Respond to media requests for comment.
- Publish letters and articles in hard copy and online.
- Take part in TV and radio interviews.
- Use social media to talk about the charity’s activities and services.
- Communicate with members and committed supporters e.g. donors and activists.
- Hold member-only events.
- Raise awareness of service delivery.
If you do this, you may break charity law or need to register as a third party campaigner
- Hold press conferences or other media events.
- Hold a members-only event and invite the media.
- Allow the media into an event they were not invited to.
- Campaign on social media in a way that is likely to influence how people will vote.
- Use a mailing list to communicate with people who are not members or committed supporters in a way which might influence how they will vote.
- Advertise your campaign in a newspaper or periodical.
- Advertise on transport or take people to a public campaign event.
IN BRIEF: A charity can continue with the majority of media activity during elections, providing it focuses on its own issues and does not invite the media to events.
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