Making a PR splash for the launch of Sea Lanes Brighton

Campaign Collective proudly supported the opening of the UK’s first National Open Water Swimming Centre this month.

Located on Brighton beach, the new 50-metre, 6 lane, open air, heated swimming pool is supported by local fitness, wellbeing, food and beverage businesses.

The first of its kind, Sea Lanes Brighton has brought a derelict site back to life and will provide much needed swimming provisions for the city.

Olympic medallist Keri-Anne Payne officially opened the new pool providing a swim Masterclass. She said:

“Sea Lanes is a unique venue perfectly positioned to increase the accessibility of open water swimming for swimmers of all abilities in the local area. The benefits of open water swimming are vast and a venue like this offers so many people the opportunity to experience and enjoy them.

“Whether you are looking to gain the confidence to take the plunge into the open water or trying to achieve those marginal gains on the first leg of your triathlon, come and see how Sea Lanes can help you achieve your swim goals!”

Sarah Colombini, Founder Member of Campaign Collective, added: 

“Supporting the opening of the first National Open Water Swimming Centre was a privilege.  It was great to gain widespread media coverage of the project and we have a lot of local support from the Brighton and swimming communities.

“Currently, Brighton has a major shortfall in swimming pool provisions only reaching 44 per cent of the Government’s target. Open water swimming has not only seen a spectacular 20 per cent annual growth since the 2012 London Olympics, but also an explosion in participation since the pandemic.

“Sea Lanes will meet the demands of creating a seaside attraction, supporting swimming provisions and providing a hub for all open water swimmers in the region and further afield.”

Sea Lanes Brighton is delivered and funded by a passionate group of Brighton-based businesses and open water swimming enthusiasts. It is centred on physical wellbeing and environmental sustainability. The design of the scheme also respects the adjacent Grade II Madeira Terraces.