New focus on tackling misinformation launched

Two new initiatives have turned the spotlight on the role communicators have in tackling misinformation.

On Thursday 4 March, the Public Relations & Communications Association (PRCA) Charity & Not For Profit Group is hosting a free-to-attend event to discuss how charities can tackle misinformation with speakers from Full Fact, IMPRESS and STEMPRA. Non-PRCA members can sign up online:

The PRCA has also launched a survey to understand PR & communications professionals’ views on misinformation in the climate debate.

Professional communicators play a vital role in tackling misinformation as well as accurately advising leadership teams across the public, and private and third sectors, on the most effective methods of communicating climate crisis related activity. 

A small strategy group led by Don’t Cry Wolf Founder John Brown MPRCA, and including Campaign Collective Founder Member Simon Francis, will help tackle misinformation in relation to the climate crisis.

The group has begun its works by partnering with strategic insight agency Opinium to run two separate studies on climate crisis misinformation. The first seeks to evaluate the public’s understanding of misinformation on the climate crisis and the second explores the role of PR professionals in advising clients and organisations on the crisis.
The PRCA is strongly urging members and non-members to complete the survey for PR professionals. Responses will remain anonymous and the data gathered will be used to help shape the group’s Commission’s strategy up to and beyond COP26.

The survey takes less than five minutes to complete and can be found here.

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