Evaluation data from Tomorrow’s Engineers Week 2017 has revealed that the inspiring Engineer On A Mission campaign content has reached almost 150,000 11-18 year olds.
The films, created to showcase how engineers are helping make the world a better place, were designed to inspire young people to pursue their dreams by becoming an engineer.
In addition to the events which took place around the country to engage young people in engineering, the films have now been watched across Facebook and YouTube more than 60,000 times with the films also inspiring more than 1,300 tweets and almost a thousand engagements on Instagram.
More widely, the Week drove an 172% increase in web traffic from young people wanting to find out more about engineering careers. In addition to the films, more than 150 media articles were placed and 12,000 uses of the #TEWeek17 hashtag drove awareness of the campaign delivered by Campaign Collective for EngineeringUK.
The Week will return in 2018 from 5-9 November with details on how employers and engineers can get involved released in spring 2018 on the Tomorrow’s Engineers website.