The Road Safety Trust is an independent grant giving charity dedicated to making the UK’s roads the safest in the world. By funding vital research and practical interventions they are committed to reducing the number of people killed or injured on our roads.

The Road Safety Trust wanted ongoing press office support in order to help them deliver their vision of having the safest roads in the world with zero road deaths and serious injuries.  

Strategy

·         Raise the profile of the Road Safety Trust and the difference it makes to UK road safety as a result of its grant-giving activity

·         Encourage and invite interest in its grant funding with a view to receiving high quality applications

·         Promote road safety

Tactics

The campaign kicked off with developing key messaging, a robust media Q&A and media training for key spokespeople.

Ongoing activity includes a full press office function including proactive, reactive comments, press releases, case studies and social media support.

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