We deliver a variety of communications programmes for media charity Project Syndicate designed to counter fake news and encourage more public debate and discussion on vital issues.
Across Twitter and Facebook, we develop engaging content to build the organisation’s profile on key social media channels. From films and quote cards to everyday posts and engaging with supporters, our social content is seen by an audience of more than 1m people every week.
Our films and animations attract tens of thousands of views each.
In central Africa, through a partnership with the Mastercard Foundation, we are improving understanding about health, education, climate change and urbanization. Since the launch of the African Century in August 2018, it has reached over 11m people and resulted in 123,000 page likes.
The audience is highly engaged with over 2,000 people taking an action (react, comment, share, video view, click) every day. This has resulted in an engagement rate for posts of 4.57% (industry average 2%) and 1.2% of our community is taking action everyday.
In the Middle East, we run a bilingual discussion forum, The Knowledge Community. In a safe and constructive environment, over 207,000 people discuss issues surrounding the fourth industrial revolution and societal change.
At any one time, 2% of the community will be doing some activity on the page (sector average for similar pages 0.27%). The total reach of posts in the first year was 8.23m and the engagement rates for the the page are vastly higher than those of Al Jazeera, CNN Arabia and BBC Arabic.
Prior to our work on Project Syndicate and African Century, we delivered the Middle East Exchange to encourage the discussion of public policy in the region.