Jane Hales

Jane has over 20 years of client and agency side research experience across B2B and B2C markets. She leads a team of researchers at fellow social enterprise Sapio Research.

She adept at both quantitative and qualitative approaches, with a passion for delivering insight that offers a deeper audience understanding, promotes fresh thinking, challenges conventions and genuinely makes a difference.

Jane has directed programmes for a broad spectrum of clients, from large corporates such as Kimberly-Clark Professional, 3M, Morgan Sindall to not-for-profit organisations and charities such as Careers UK, IET, Kent County Council and Water Aid.

As a qualified Market Research Mentor, Jane works with young people to advise on personal development and encourage the talent of the future, which extends to the voluntary work she does in the Girlguiding movement. She is a Certified Member of the MRS and member of the Association Qualitative Researchers.