James is the Founder of Recast Coaching. He is an Executive Coach who works with leaders, groups and teams to influence and enhance their understanding, learning and behaviour. With an extensive background in marketing and communications, James brings a strategic approach that helps leaders to communicate more cohesively through rapid change, influence more effectively and manage relationships at every level.

Following a degree in psychology, James has spent 20 years in leadership roles across government, creative and charity sectors, specialising in behaviour change, marketing and brand strategy.

James was responsible for the UK’s most trusted brand at Macmillan Cancer Support for the last seven years, where he also led a 35-strong brand and creative department. James has a proven record of leading transformational change programmes, including the largest rebrand for 10 years at Macmillan, developed alongside a new organisational strategy. As well as running his own executive coaching business, James is a non-executive Director at The Charity for Civil Servants.

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