Passionate about social change, Christina has worked on some of the most pressing issues facing society today from obesity and climate change, through to domestic violence and social care – and many more in between.
Having started her career working on high profile brands such as Procter and Gamble, Sainsbury’s and Direct Line, for over a decade she has specialised in designing and delivering policies, services and campaigns that improve people’s lives, and has held senior positions in housing associations, central government and major charities.
Recent experience includes co-authoring a behaviour change strategy for NHS Blood and Transplant to increase organ donation consent rates by 2020 and designing and implementing an integrated marketing campaign to encourage more young people to donate blood.